Spanning North Central West Virginia and southwestern Pennsylvania, Mon Health System offers a rich legacy of personalized care for over a century to urban and rural communities through its hospitals and wide range of specialties.
Refresh a well-known, but dated, hospital name, so that the new branding supports the organization’s strategic vision as a growing, regional health system.
Solution
BrandSavvy modified main hospital’s name, and reinvigorated all aspects of the health system’s visual identity, brand architecture and nomenclature, fleet graphics and signage, which created a powerful and consistent system brand that promotes personalized care.