MedStar Health

As the largest healthcare provider in Maryland and the Washington, D.C. region, MedStar’s 10 hospitals, the MedStar Health Research Institute, MedStar Medical Group, and its other programs and services are recognized regionally and nationally for excellence in medical care.

Healthcare Branding


Elevate a 10-year old "quiet" brand, MedStar Health, into a regional force that serves the Maryland, Virginia and Washington, D.C. areas through 10 hospitals, 6,000 physicians and over 27,000 employees, so that it will have a strong local, regional and national reputation for excellence.


BrandSavvy conducted extensive discovery that resulted in elevating the name MedStar Health to a strong umbrella system name, as well as using MedStar to co-brand with the individual hospitals. A new positioning, based upon research, "Knowledge and Compassion Focused on You", summarized MedStar's distinction as a major academic medical center. Extensive naming and brand architecture guidelines were developed, and the logo and all marketing materials, signage and vehicles were redesigned. Also, BrandSavvy developed an efficient Web-based solution for managing all MedStar Health brand assets and marketing communications materials, including dozens of customizable design templates such as brochures, flyers, binder covers, certificates, posters, etc.
logo design
tagline development
brand architecture and nomenclature
visual identity system
brand control center
marketing collateral design
marketing collateral design
sign and environmental design
brand guidelines and visual identity system
vehicle graphics
vehicle graphics
vehicle graphics