Kenny Electric is one of Denver’s leading electrical contractors, offering a range of services including electrical design and construction, emergency and maintenance service, security systems, design/build, and building automation.
Retain the equity of the Kenny name, but modify the name and refresh the logo to make the Kenny identity more penetrating.
Solution
Create a brand positioning to reflect the culture of the company as expressed through its personnel and their commitment, “Powerful People, Powerful Performance,” and build a look and feel around “energy fields” that complement what they do and their reality regarding how their people do it. BrandSavvy documented these branding elements in a comprehensive design system, crafted a new website, and developed marketing and proposal templates.