Haselden Construction

Haselden Construction was founded in Colorado in 1973 and delivers sustainable projects throughout the Western United States. Named a Denver Post Top Workplace in 2016 and a ColoradoBiz Magazine 2016 Top Family-Owned Company, Haselden is deeply rooted in family traditions, prides itself on being A Great Builder™, and is dedicated to fulfilling its customers’ needs completely.

Engineering and Construction Branding


Haselden Construction, a National Top 400 General Contractor, wanted to refresh its image to set the stage for its aggressive growth strategy.


BrandSavvy guided Haselden Construction through a comprehensive rebranding after conducting extensive leadership and client research. Rebranding included brand positioning, logo, look and feel of all visual communications, graphic standards and website - all centered on the promise of a "Relentless Drive Towards Customer Satisfaction".
logo design
tagline development
visual identity system
brand guidelines and visual identity system

"BrandSavvy took the time to understand what really made Haselden tick. They meticulously conducted research from the onset to understand our values, culture, and processes. This enabled BrandSavvy to capture the true essence of our organization and develop a sophisticated brand. They provided us exactly what they promised for the price they promised."

Gary Thornam, Senior Vice President
Haselden Construction

marketing collateral design
marketing collateral design
vehicle graphics
advertising logo design
marketing collateral design