GoodTurn Cycles

Founded on a mission to improve community health, both collectively and individually, GoodTurn Cycles not only helps people “return to health” through the use of electric-assisted bicycles, but it also provides job training to young people facing challenging circumstances, helping them return to society.

Retail Branding

Challenge

Create a brand that captures the multipurpose mission of a non-profit and builds equity quickly with limited resources.

Solution

This soup-to-nuts brand assignment started with the development of a bold logo. We then leveraged the two-part color system to create a strong color signal on all tactics. The result was a powerful yet simple platform for GoodTurn to tell their compelling message.

Services Provided

  • Brand Guidelines
  • Sign and Environmental Design
  • Marketing Collateral Design
  • External Communications
  • Vendor Management
  • Marketing and Communication Plan
logo design
website design and development
marketing collateral design
tagline development
sign and environmental design
sign and environmental design
sign and environmental design
sign and environmental design
sign and environmental design
advertising
vehicle graphics