Founded on a mission to improve community health, both collectively and individually, GoodTurn Cycles not only helps people “return to health” through the use of electric-assisted bicycles, but it also provides job training to young people facing challenging circumstances, helping them return to society.
Create a brand that captures the multipurpose mission of a non-profit and builds equity quickly with limited resources.
Solution
This soup-to-nuts brand assignment started with the development of a bold logo. We then leveraged the two-part color system to create a strong color signal on all tactics. The result was a powerful yet simple platform for GoodTurn to tell their compelling message.