Forest City

Forest City Realty Trust, Inc. is an NYSE-listed national real estate company principally engaged in the ownership, development, management and acquisition of commercial and residential real estate throughout the United States. Founded in 1920 and based in Cleveland, Ohio, Forest City’s diverse portfolio includes hundreds of exceptional properties located throughout the United States.

Commercial Real Estate Branding

Challenge

Forest City needed to showcase their commercial business real estate land opportunities in Denver’s Stapleton community, one of the largest urban infill projects in the United States. Stapleton was well known as a premier sustainable residential community with significant retail presence, but not on the radar of national site selectors seeking to relocate businesses to Denver.

Solution

The solution was the creation of the Stapleton Business Ready brand and marketing materials to focus attention on the commercial properties ready for development.

In the Spring of 2016, the RTD A-line commuter rail opened connecting downtown Denver and DIA, with one of the five train stops located in the heart of Stapleton's business districts. Leveraging this monumental occasion, the brand was evolved to Stapleton Business NOW and was implemented through a website, video, events, and collateral. The marketing efforts showcase the benefits of access to DIA, a highly skilled labor force, and new urbanist lifestyle.

Services Provided

advertising
tagline development
 marketing and communication plans
marketing collateral design
advertising
marketing collateral design
marketing collateral design

Stapleton Business NOW

Stapleton Business NOW is an invitation to an innovative future - for your business and for your employees. Stapleton is a purpose-built community for a new kind of business + lifestyle fusion – a unique environment for your growing business brought to you by Forest City.

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Brand Ambassadors

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