Floyd Health
The Floyd health care system is now in its seventh decade of serving the families of northwest Georgia and northeast Alabama. Floyd is the region’s largest employer, with more than 3,000 employees who work alongside a medical staff of over 300 physician specialists and a volunteer force of over 350.
Healthcare Branding
Ensure that the service area's perception of Floyd was consistent with this 304-bed teaching hospital's far-reaching capabilities.
The Floyd name was retained, but brand architecture and brand positioning were significantly changed to communicate the breadth, scope and expertise of this health system. The brand positioning centered on leadership, expressed as "Leadership Well Beyond Expectations". BrandSavvy has provided Floyd a wealth of research, consulting and design services to aggressively promote leadership through award-winning service line marketing campaigns.
During our long standing relationship with Floyd, BrandSavvy has helped bring strategy, marketing and design deliverables to many services that Floyd provides. This includes The Breast Center at Floyd, Heart Care, Urgent Care, EMS, Bariatrics, The Pharmacy at Floyd, The Floyd Healthcare Foundation and many more.
