Ductile Iron Pipe Research Association (DIPRA)

From its inception more than 100 years ago, the Ductile Iron Pipe Research Association (DIPRA) has provided accurate, reliable, and essential engineering information about cast iron—and now Ductile Iron—pipe to a wide variety of utilities and consulting engineers.

Association Branding

Challenge

The Ductile Iron Pipe Research Association, DIPRA, wanted to reposition itself to be more competitive with PVC and other types of water distribution pipe that inaccurately claimed to be more environmentally friendly.

Solution

BrandSavvy provided an array of branding services to help build a contemporary image for DIPRA and communicate that Ductile Iron Pipe is actually more environmentally friendly than PVC. The tagline "Strength and Durability for Life," created by BrandSavvy has a tri-fold meaning.

Services Provided

logo design
tagline development
tagline development
visual identity system
brand guidelines and visual identity system
advertising
advertising
advertising
marketing collateral design
marketing collateral design
visual identity system
website design and development

Ductile Iron Pipe: The Smart, Sustainable Solution

With up to 98% recycled content, Ductile Iron Pipe is the smart, sustainable solution for delivering clean water to communities in North America. Watch this video to learn more about the environmental benefits of Ductile Iron Pipe.
trade show booth design
collateral design
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