Brian Olsen "Art in Action"

Brian Olsen’s Art in Action is an explosion: a colorful display of paint, energy, music and passion. Using fingertips, palms, elbows and up to three brushes in each hand, Brian paints portraits of famous people including musicians, sports figures, and top corporate heads on a four and a half by six foot canvas in just a matter of minutes.

Arts and Entertainment Branding

Challenge

Create a brand positioning and logo that clearly conveys the message behind one of the world's leading performance artists. Brian Olsen is truly world renowned live entertainment at its best. He is a virtual explosion of paint, music, energy and passion that can command up to $25,000 for a 10 minute performance.

Solution

BrandSavvy worked with Brian and his team to identify the key attributes needed to make his case to an array of national and international clients. BrandSavvy focused on the notion of expressing the high energy Brian brings to the hearts and minds of his audiences. From this body of work, we created a logo and positioning as "Art in Action". We also developed a group of complementary business tools that convey this brand promise across each branded communication.

Services Provided

logo design
visual identity system
visual identity system
marketing collateral design
advertising
marketing collateral design
marketing collateral design
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