Associated Bank

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $29 billion. Associated has over 200 banking offices serving more than 100 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services.

Financial Services Branding


With $23 billion in assets and 288 locations in 160 communities, Associated Bank's identity and overall look and feel of its communications needed refreshing, especially since it was acquiring banks that required new signage due to the change in ownership.


BrandSavvy refreshed the bank's logo to make it more contemporary and energetic. The geometry of the logo was then used to develop a new design system and graphic standards for all print and digital applications, exhibitry and branch location signage.

Services Provided

  • Naming
  • Logo Design
  • Brand Architecture and Nomenclature
  • Visual Identity System
  • Sign Design
logo design
brand architecture and nomenclature
logo design
brand guidelines and visual identity system
marketing collateral design
sign and environmental design
sign and environmental design