Applied Flow Technology (AFT)

Founded in 1993, Applied Flow Technologies (AFT) is the global leader and authority in fluid transfer system simulation technology.

Association Branding

Challenge

Founded in 1993, Applied Flow Technologies (AFT), the global leader and authority in fluid transfer system simulation technology, needed to upgrade its branding to be as leading-edge as its products and services.

Solution

BrandSavvy’s discovery phase identified key attributes that would attract and retain worldwide clients, and incorporated these into a refreshed, contemporary brand strategy and product communications platform.

Services Provided

  • Website
  • Digital Marketing/Website Optimization
  • Software Icons and Splash Screens
  • Packaging
logo design
logo design
brand guidelines and visual identity system
brand guidelines and visual identity system
software branding
software product branding
software packaging
marketing collateral development
marketing collateral development
trade show banner design
mission and vision development
website development
BrandSavvy developed a character and animation for AFT. This character is used in training and some promotional materials to help guide product users in a fun and informative way.
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