Brand positioning is the process of fashioning a message strategy that creates an indelible, distinctive and motivating impression in the minds of your audiences. Brand positioning is a component of brand strategy, not a substitute for it.
Proper brand positioning creates an enduring emotional bond.
An organization may express its brand positioning in a tagline; however, even if a tagline has not been developed, a clear brand positioning is necessary for long-term success, because all communications, whether print, digital or verbal, should stem from it.
Importantly, your brand positioning should be the primary driver of employee behavior and process management within the organization, so the brand promise you make is the promise you keep.
BrandSavvy has created compelling brand positioning concepts for dozens of organizations in various industries, along with taglines, brand stories, message platforms, core competency messaging and image matrices to support each organization's brand positioning.
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