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Spending money on SEO? You Better Get Responsive.

Are visitors to your website using mobile devices? Most likely. It has been over two years since a Wall Street Journal article revealed that the number of Google searches initiated from mobile devices had topped the number initiated from desktop computers in 10 countries.

So how does your website fare in Google's mobile search results vs. desktop search results? Is there a difference?

Yes there is. In early 2015, Google published a post in their Webmaster Tools blog stating that mobile-friendliness will be a factor in determining a website's rank in mobile searches. They were not vague about the issue, stating that "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

If you are spending money on SEO but your website is not responsive, you're probably losing some of the return you should be getting from your investment.

Even if your website is responsive, it might not be considered mobile-friendly by Google. You may still have some work to do. Google provides an easy-to-use tool to test the mobile-friendliness of individual pages on your website. Test your home page and important landing pages. If your results show “Awesome! This page is mobile-friendly.”, you’re good.