Founded in 2004, BrandSavvy is a strategic branding, design and advertising firm that helps organizations increase demand by building brand equity. Brands become a shortcut for making buying decisions. They embody the perceptions that buyers have about a product or service. In short, strong brands are good for business, and we have the know-how to build strong brands.
Our success has been based on four fundamental attributes: Maniacal About Strategy, Award Winning Design, Remarkable Value, Practical Solutions.
Gary personally supervises each client engagement. With over 30 years of experience in marketing and consulting experience, Gary has worked with a diverse group of Fortune 1000 and start-up companies. He has held Vice President of Marketing positions at Coors Brewing Company and PepsiCo’s Pizza Hut International. Gary has also served as a Vice President of Operations for PepsiCo’s Taco Bell restaurant division. He has been a brand consultant since 1997.
Gary has expertise in all elements of brand management and retail development, including consumer research, site planning, concept development, retail operations, signage, strategic planning, brand positioning, corporate identity and design, new product development, broadcast and print development, media planning and buying, merchandising, promotion and special events.
Gary earned his BS from Stephen F. Austin University and his MBA from Texas Christian University. He has served on the Chancellor’s Advisory Board at Texas Christian, and served as a Vice President of the TCU National Alumni Association.