Mayo Employees Federal Credit Union

Challenge

Rebrand this financial institution to ensure its members are excited and energized, as well as fully informed of the breadth of services provided.

Solution

BrandSavvy member research indicated that the brand required a makeover.  From logo modification to messaging to the look and feel of the brand, the rebranding effort spanned the entirety of their print and digital communications.

The brand positioning, expressed in the tagline "You Care for Them. We Care for You." captures the essence of Mayo Clinic's caring philosophy that now extends to their employee credit union.

Project Scope

• Research
• Logo
• Brand Positioning
• Design System
• Graphic Standards
• Website Design
• Advertising / Promotion