DENVER – June 2009  The new ALA identity developed by BrandSavvy was featured in Times Square coincidental with the new brand launch at ALA’s 2009 Conference and Exhibition in New Orleans on May 20th.  Over 1,000 ALA members from around the world were treated to a broad array of new branding, including a new logo; new tagline, “Your Connection to Knowledge, Resources and Networking” and a whimsical, crowd energizing launch video produced by BrandSavvy.

ALA is an international association of 10,000 members in 30 countries with over 100 chapters.  The Association promotes the professional development of individuals and provides resources to those who manage law firms around the world.

BrandSavvy’s strategists conducted dozens of interviews with management, staff, members and the Board of Directors; plus a quantitative internet research survey of brand awareness and salience, plus name and positioning concepts among the entire membership – achieving 1,800+ completed surveys (18% response).  From this comprehensive discovery process, which included a competitive review and extensive communications audit, BrandSavvy’s team packaged for ALA one of the most dynamic and extensive identities and look and feel of any association worldwide.

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