West Georgia Health

Challenge

Transform an old, stodgy brand, that was perceived as a community hospital, into a contemporary, comprehensive regional healthcare provider.

Solution

BrandSavvy completely revamped every aspect of this brand, including a new brand positioning, “A Passion for Putting Patients First,” that promotes the fact that the provision of care and resulting patient outcomes had dramatically changed for the better with improvements in operations, the expansion of service lines and new investments in infrastructure.

Project Scope

• Naming
• Brand Positioning
• Logo Design
• Brand Architecture
• Design System
• Graphic Standards
• Sign Converson
• Launch Program
• Website
• Advertising / Promotion
• Service Line Campaigns
• Foundation Marketing
• Community Report
• Publications