US New Mexico Federal Credit Union

Challenge

Increase name awareness for this $600 million in asset credit union that has a history of only small annual investments in marketing, in order to spur significant growth in membership and assets.

Solution

BrandSavvy refreshed this credit union's southwestern logo to put more emphasis on "US New Mexico", and created a design system, graphic standards and a unique sign design to ensure a contemporary, energetic look and feel. BrandSavvy provides marketing planning, advertising and promotion support, as well as serving as Agency of Record for media planning and placement.

Project Scope

• Research
• Logo Design
• Design System
• Graphic Standards
• Sign Conversion
• Advertising / Promotion