University of Virginia Health System

Challenge

As a large, integrated healthcare delivery system, University of Virginia Health System, wanted an online solution to manage the development and customization of marketing collateral throughout the organization.

Solution

BrandSavvy Online, a customizable and efficient Web-based solution for managing brand assets and creating customized marketing materials, was implemented system-wide with features like customizable digital design templates, searchable logo and image libraries and approval workflow routing to ensure marketing management oversight and HIPAA and legal compliance. BrandSavvy incorporated usage reporting and measurement, as well as user registration and preference management.

Project Scope

• Design System
• Graphic Standards
• BrandSavvy Online