Trustmark National Bank

Challenge

Trustmark, with $8 Billion in assets and over 100 branches in several states, sought an engaging look and feel for its marketing materials, and a password protected online means to quickly develop advertising and collateral materials.

Solution

BrandSavvy created a new design system for print and digital communications and comprehensive graphic standards. These were incorporated into BrandSavvy Online, a proprietary brand asset management tool developed to house design templates, logo files and an image library, which significantly cut development time and allow for materials to be customized.

Project Scope

• Design System
• Graphic Standards
• BrandSavvy Online