Solutions II

Challenge

Establish a new brand for this key industry provider that was not IBM centric, because they were moving well beyond their relationship with this company.

Solution

Create a brand positioning and tagline centered on “Performing Ahead of the Curve” to reflect the fact that this key “Virtualization” leads its clients into the future. The new logo, design system, graphic standards and website convey a dynamic, clean, modern and motion-oriented brand image.

Project Scope

• Brand Positioning
• Logo Design
• Brand Architecture
• Design System
• Graphic Standards
• Sign Conversion
• Website