Loyola University Health System

Challenge

Refine the Loyola University Health System brand architecture and nomenclature, which had deteriorated through acquisitions and cavalier use of the logo.

Solution

BrandSavvy conducted national research; focus groups with patients, nursing, medical and graduate students; and interviews with internal constituencies. The solution was a system brand and clinical brand (Loyola Medicine). We created new graphic standards for logos, brand architecture and signage.

Project Scope

• Research
• Brand Architecture
• Design System
• Graphic Standards