Kenny Electric

Challenge

Retain the equity of the Kenny name, but modify the name and refresh the logo to make the Kenny identity more penetrating.

Solution

Create a brand positioning to reflect the culture of the company as expressed through its personnel and their commitment, “Powerful People, Powerful Performance”, and build a look and feel around “energy fields” that complement what they do and their reality regarding how their people do it.  BrandSavvy documented these branding elements in a comprehensive design system, crafted a new website, and developed marketing and proposal templates.

Project Scope

• Naming
• Brand Positioning
• Logo Design
• Brand Architecture
• Design System
• Graphic Standards
• Website