Johns Hopkins Medicine

Challenge

Johns Hopkins Medicine continually seeks to advance itself as one of the world’s most prestigious brands. As part of this ongoing effort, Johns Hopkins Medicine wanted to provide a central brand resource for the organization.

Solution

BrandSavvy created the Johns Hopkins Medicine online Branding and Use of Name Toolkit as an extension of our BrandSavvy Online Web-based solution for managing brand assets and creating marketing communications materials. The toolkit is a repository for policies and guidelines for name use, brand architecture and nomenclature.

Project Scope

• Brand Architecture
• Design System
• BrandSavvy Online