International Society of Automation (ISA)
Challenge
ISA, based in Research Triangle Park, NC, is a 60-year old professional association of automation professionals with over 30,000 worldwide members, who needed to revitalize their brand.
Solution
BrandSavvy conducted extensive qualitative and quantitative research among staff and members. The research indicated a need to improve the look, feel and overall messaging of communications. BrandSavvy refreshed the ISA signature, repositioned the organization as the one that is "Setting the Standard for Automation", developed a new design system and redesigned their website, in addition to developing new messaging tools and creating new graphic standards to globally unify their branding.
Project Scope
- Research
- Brand Positioning
- Brand Architecture
- Logo Design
- Chapter Logo Design
- Design System
- Graphic Standards
- Website Design
- Advertising / Promotion
