HELIX Environmental Planning

Challenge

Renew the brand of a leading, California-based environmental planning firm in order to celebrate 20 years of service and to convey a healthy future.

Solution

The HELIX name proved to be a solid foundation for the brand which needed a major uplift.  A new logo was created which related to the environmental nature of their business, along with a new brand positioning and tagline that played off the name itself (helix from the Greek “to turn”) and the ideal solutions they provide…"Turn to the Best". In addition, brand architecture, a new design system and graphic standards, plus launch brochure and website were developed.

Project Scope

• Brand Positioning
• Logo Design
• Brand Architecture
• Design System
• Graphic Standards
• Website
• Launch Program