Haselden Construction

Challenge

Haselden Construction, a National Top 400 General Contractor, wanted to refresh its image to set the stage for its aggressive growth strategy.

Solution

BrandSavvy guided Haselden Construction through a comprehensive rebranding after conducting extensive leadership and client research. Rebranding included brand positioning, logo, look and feel of all visual communications, graphic standards and website - all centered on the promise of a “Relentless Drive Towards Customer Satisfaction”.

Project Scope

• Naming
• Brand Positioning
• Logo Design
• Brand Architecture
• Design System
• Graphic Standards
• Website