Floyd Health

Challenge

Elevate this regional healthcare system to a leadership position through aggressive image and service line marketing.

Solution

Consumer Marketing – BrandSavvy has crafted a family of service line advertising campaigns, promotions and brochures to educate consumers on the expanding breadth of Floyd's services.

Philanthropic Appeals – Floyd began an ambitious philanthropic campaign to help fund an aggressive facility expansion plan for its campus utilizing BrandSavvy developed solicitation materials.

Employee Communications – Employee communications are a vital tool used to attract and retain employees whose skills are in high demand. BrandSavvy developed the professional look, feel and tone of Floyd Health’s Green Ink employee newsletter, Green Link Intranet and WellNow Employee Magazine. Additionally, BrandSavvy has created a host of internal branding and service line initiative campaigns.

Project Scope

• Research
• Brand Positioning
• Brand Architecture
• Design System
• Website
• Service Line Campaigns
• Foundation Marketing
• Employee Programs
• Publications