Association of Legal Administrators (ALA)
Challenge
Renovate this storied organization of 10,000 members and 100 international chapters, so that membership would be fully aware of the association's value-added member benefits.
Solution
Research clearly indicated that the name should not change, but the brand was in dire need of remaking. BrandSavvy created a new logo, and the new brand positioning and tagline focused on the "connection" the association has with its members. A new design system, graphic standards, marketing collateral, exhibitry, conference materials, launch video and other applications were developed to support the new image.
Project Scope
- Research
- Naming
- Brand Positioning
- Logo Design
- Chapter Logo Design
- Brand Architecture
- Design System
- Graphic Standards
- Website Design
- Chapter Website Design
- Launch Program
- Employee Program
- Service Standards
- Advertising / Promotion
