IPC, Association Connecting Electronics Industries

Challenge

Significantly upgrade the branding of this industry leading association to reflect a contemporary attitude and multi-dimensional member services.

Solution

BrandSavvy designed a dimensional logo that maintained much of the equity of the established identity, while making it look fresh and with more magnetic appeal...and with a sense of forward motion. The new identity was complemented with a design system and graphic standards.

Project Scope

• Logo Design
• Design System
• Graphic Standards