Associated Bank
Challenge
With $23 billion in assets and 288 locations in 160 communities, Associated Bank's identity and overall look and feel of its communications needed refreshing, especially since it was acquiring banks that required new signage anyway due to the change in ownership.
Solution
BrandSavvy refreshed the bank's logo to make it more contemporary and energetic. The geometry of the logo was then used to develop a new design system and graphic standards for all print and digital applications, exhibitry and branch location signage.
Project Scope
- Naming
- Logo Design
- Brand Architecture
- Design System
- Graphic Standards
- Sign Conversion
