ALPS

Challenge

Revitalize ALPS’ brand to position it for future growth and segment leadership.

Solution

Following a detailed discovery process for this mutual fund reporting and support function company, BrandSavvy identified ALPS’ differentiating factor as its ability to customize a broad suite of services to the specific needs of mutual funds. We crafted the positioning line, “Services Tailored Around You” to communicate this difference.

Our design solution also communicates ALPS’ brand and operating strategy. We recommended a name change to better explain the business focus. BrandSavvy created a new logo that evokes the way ALPS weaves together a group of services customized to client needs as a partner, rather than as a vendor. We also built out ALPS’ visual identity by developing the look and feel of printed business communications, its corporate website and exhibitry.

Project Scope

• Naming
• Brand Positioning
• Logo Design
• Brand Architecture
• Design System
• Graphic Standards
• Website Design